Scojo…not your everyday Reader Glasses Manufacturer

Scojo, is a quality manufacturer of functional reader glasses and sunglasses for men and women.  Not your everyday glasses firm.  Besides making wonderful readers, they are connected ingel_reading_glasses_715_1 their local community and abroad.

A portion of profits make important and necessary contributions to those less fortunate.  Its not just the holidays, but evergreen 365 days a year.  Since the founding of Scojo, donations have been made to cooper-st._1140charitable organizations that provide eye care and eyewear to those in need.  Scojo realizes great vision begins through the gift of vision.

Scojo couldn’t do what they do without the support of their customers.  Bel Air Fashions is proud to be a Scojo Dealer and support the work they do.  Not only do clients get great eyewear products but also support this important work.

Lifestyle Clothing: New Era of High Performance Fabrics

Clothing designed for whenever and wherever life takes you! Today’s fabrics are high performance, pack-n-go, lightweight and have multiple usage.  Two groundbreaking-fabricwonderful examples are: Bamboo Stretch and Organic Cotton and Bamboo and Merino Wool.  Both fabrics perfomance_jerseyare ideal for underwear, fitness, yoga, active wear and day-to-day apparel.  Bamboo is the one nature’s best natural fibers.
Tasc Performance, a premier producer of men’s and women’s active and fitness apparel, has a patent pending process that weaves cellulose bamboo fibre with organic cotton or merino wool into a lightweight, 4-stretch, moisture wicking, breathable and soft feel fabric.  Garments are easy care, anti-odor and UPF 50+ sun protection.  All the fabrics are breathable and temperature bamboo_merinoregulating.  Bamboo and Merino also feature a “high warmth – to –  weight ratio (source: Tasc Performance).  Both Bamboo and Merino and Bamboo and Cotton fabrics are quick dry.  Features of the fabrics are inherent and never wash out.  When building your wardrobe for day-to-day, travel, hiking, fitness or just taking it easy.  Bamboo stretch and cotton or merino are ideal to include as your core essential items.  These are garments that will not only fit great, will look good each and every time worn and will become integral items in your wardrobe.


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How do I prevent my shoes from wearing out prematurely? By Dick Lerner

Do not wear your shoes everyday, store in cedar shoe trees when not wearing and rotate your shoesrotted out leather dress shoe 7 8 15 so you are not wearing the same pair more than a couple of times a week.   Good leather shoes are not made to be worn everyday, if they are the following will happen.  Moisture builds up on the inside and eventually the leather never has a chance to dry out.  The picture to the right, visually shows how the shoe has rotted out the inside leather lining; the alden shoes in shoe treesshoe has separated from the sole and the toe area created a hole.

The picture of the shoes to the left, shows proper care.  Stored with cedar shoe trees, it keeps the shoes blocked and helps dry out the inside leather linings; shoes will last longer.  If shoes are fit properly, by arch width, widest part of the foot and shoe, will help keep the shoes from bulging over the sides and help maintain the block and shape of the shoes over time.  It doesn’t matter what the brand or what was paid, if not properly fit and cared for, you will be replacing your shoes often.

In summary, it is better to buy the best quality that you can afford, fit properly, store in cedar shoe trees and not wear everyday and you will see a dramatic improvement in the appearance and longevity of your shoes.


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Need to Dress Professionally and Look Your Best…On A Budget? by Dick Lerner

Part II

Develop a Core Essentials Wardrobe that allows you to dress up or down, but right on a moments notice. Your clothing should platinum male 6 29 15be 12 month wear, not seasonal. Fabrics you purchase are good quality, excellent value, high performance, made for long-term wear and classic styled. Fashion is trendy and short lived.

For the best return on your investment that will pay dividends many times over, acquire garments that don’t get dated weeks after purchase, look fresh at the end of that day and will mx-n-match with your wardrobe.

Core essential colors are navy and black. Fabrics have good texture and will coordinate with your wardrobe. Grey Suits jackets should be worn with matching pant, not a good color for mix-n-match. However, the pants are great for navy or black suit jackets.

It doesn’t take a lot of clothes, it takes the right ones that not only look good, but fit well. You are what you wear. Labels do platinum international womens picture 6 29 15not denote quality. There are cheap to expensive fabrics, buy quality materials that are affordable, quality, great value, hold their shape and are going to last. Good fabric will fit well, drape and not cling to the body. So if it is hot and dry or cold and wet, your garment will look great all the time, not like you slept in in 5 minutes after you got dressed.

What makes a garment good is not just the fabric, but what is on the inside that you cannot see: lining, padding, interfacing, thread, etc.

When you are building a wardrobe on a budget, do it right the first time. Its best to buy less, but buy quality, over time you will have a longevity wardrobe that looks great each and every time you get dressed and more expensive than what you paid. There is no substitute for quality.


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Need to Dress Professionally and Look your Best….on a Budget? By Dick Lerner

Your physical health is directly attributed to “you are what you eat” and it is no different for your Professional Image…it is what you wear and shortcomings …what you don’t wear. You don’t need to go bust getting dressed. You can’t take the spots off a leopard, when Professional Clothing is cheaply made, it shows.  There is nothing FREE, you pay for it directly or indirectly. A deal to good to be true is not worth pursuing, in the end you have nothing more than a disposable wardrobe.

prive2Never buy a garment because of a name or designer, that doesn’t mean quality. You don’t want to pay $500 for something that may not be worth $50. This is a set up for disappointment.

A Professional Wardrobe starts with the fabric. Just because the garment says it is a wool, it doesn’t mean its quality. The best way to insure you are getting a good garment use the following as a guide in your search: Merino wool, 2ply, year round, densely woven, silk or wet like feel are the ingredients that you are getting a good fabric. Woven with natural stretch or with 1 or 2% lycra.

There are cheap and expensive grades, there are very good wool fabrics in the middle that are great quality and outstanding value.

You can’t see through the fabrics, they hold up and don’t look like you slept in your garment five minutes after you put it on. Good material you cannot see through like clear plastic wrap and if you crush it in your hand, it springs right back. Good fabric is part of a good garment, the other is what you can’t see: linings, padding, thread, stitch count, buttons – get the picture? If you want to make a great cake, you have to use quality ingredients.

Cheap clothing, cheaply made should never be the underpinnings that become a barrier to your image.

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Now that you are Graduating, assemble your Wardrobe to help you get Hired! By Dick Lerner

Make an investment in yourself that will not only give you a great return, butmodern suit mens lt grey will pay dividends many times over. If you want a great paying career, you need to look the part without going broke. Never buy clothing because of a name or label. The foundation of your wardrobe is your fabric choices, materials that go into making the garment (items you can’t see under the lining), style of the garments and how the garments will tailor and fit you.

Develop a core essentials wardrobe, one that is year round, good for all climates for 12 month wear, not seasonal. Wardrobe selections allow you to dress up or down your wardrobe, but dressed right. Make your age a asset not a liability. Your dress and appearance can make or break you. Fashion is trendy, here and gone, classic styles are enduring.

pb 2You don’t have to dress like your grandfather as there a variety of styles available. The best professional clothing styles are classic and modern fit. Certain body types can wear modern fit, while others it is classic. The worse fit is wearing clothing that is too short and tight. It is one thing to stand, the other is you have to be able to sit down without blowing out the fabric and defining the outline of your undergarments.

Part II to follow…


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Part II How To Dress And Look Professional For Summer By Dick Lerner

judyp 3:4 sleeve dress


Spring/Summer weights are too light and don’t hold their shape as there is not enough weight to the fabric to maintain crisp appearance.  Winter wools are too heavy and lofty and not good for summer heat.

Stay away from cotton and linen fabrics.  Cotton and linen both

navy modern suit menswill wrinkle and look like the garments have been slept in after five minutes of wear.  Linen is a flax fabric ideal for vacation, not for the office.  Micro-fiber is a polyester and does not breathe and the fabrics will be very hot to wear in the heat of the summer.

Never wear anything sheer or transparent that defines or shows undergarments.  Garments should never be tight, short or revealing that defines shape, curves or exposes cleavage.

Garments should be fit comfortable and appropriate so you don’t look like you are wearing clothing too big or small for your body; know what a good fit is, all garments need some alterations. Merino wool garments are the best choice to look professional and fight summer’s heat.
If you need help with your Wardrobe, call Bel Air Fashions for a no obligation appointment, 402-493-5160.


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How to Dress and Look Professional for Summer by Dick Lerner, CCC, CWC, Author of Dress Like The Big Fish

Professional Dress during summer heat can look crisp and comfortable with the right choices, especially fabric selection.  Wool often gets a bad wrap because it is hot and scratchy.  There is cheap wool and good wool, it is knowing what to pick.

modern grey suit men

Merino wool woven in a 2-ply weave that is approximately a 9 oz. weight that is a super 120s, 140s and 150s weave are the best fabrics as they breathe and hold their shape.  A good wool garment is like a thermos, keep you cool in the summer and warm in the winter.

It does the same thing for the merino wool sheep.

toad marley dress

There are many grades of wool, it is selecting the one that is durable, hold its shape and will always look good over time.  It is a natural fiber.  Merino wool, genetically has lanolin in the fiber, next to the skin, is very comfortable.

Merino wool jackets, skirts and pants are ideal for women and suits for men.  Wool has great tensile strength, excellent shape retention, and the fabric breathes.  Pick year round
wool fabrics for best overall appearance.

Part II to follow.

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